Paramount+ sheds Showtime Brand from premium tier in latest premium streaming shuffle
Streaming has ushered in confusing times for premium cable brands. Just as Warner Bros. Discovery is restoring the “HBO” to HBO Max, Paramount has decided to drop Showtime from its flagship streamer
The new name for the highest subscription tier is now Paramount Premium. The Paramount+ Showtime cable network brand, as well as the top-tier programming for the streaming service, are staying intact
In a statement posted to the streaming app on Monday, Paramount+ explained that it made the change in part because it had recently “introduced a sampling of Showtime programming to the Essential [lowest-tier] plan.” Calling the higher tier Paramount+ Premium, therefore, “reflects the broad and diverse offerings across both plan tiers.”
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