The CW is spicing up its look. Timed to Sunday’s airing of the Critics Choice Awards, the Nexstar-run netlet is unveiling an “evolution” in its logo and brand identity. That includes a new red-orange color palette that the network calls “CW hot sauce.”
To the untrained eye, the new CW logo looks like the old one. But it has indeed been given a tweak: Most notably, the “The” in “The CW” logo has been removed, so its logo now just says “CW.” To be clear, “The CW” will still refer to itself as “The CW.” But the “The” will now be implied, instead of in the logo
Friday, January 12, 2024
The CW: new logo
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